{"title":"Berkley","description":"","products":[{"product_id":"berkley-swamplord-frog","title":"Berkley Swamp Lord Hollow Body Frog","description":"\u003cp data-start=\"496\" data-end=\"813\"\u003eThe Berkley® Swamp Lord Hollow Body Frog is designed for anglers who want a highly responsive, high-hookup hollow-body frog that performs in thick freshwater cover. Built with a super-soft body material, it collapses easily on the strike, exposing its Fusion19™ double hook for improved penetration and landing ratio.\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"1073\"\u003eA key design focus is hook efficiency. The optimally angled hook setup helps increase hook-up percentage compared to traditional hollow-body frogs, while still maintaining a fully weedless profile for fishing through grass mats, pads, and surface vegetation.\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1336\"\u003eThe body is also sealed to reduce water intrusion, helping maintain consistent buoyancy and performance during long sessions in heavy cover. This makes it especially effective when bass are pushing shallow and ambushing bluegill or baitfish in dense vegetation.\u003c\/p\u003e\n\u003cp data-start=\"1338\" data-end=\"1716\"\u003eIts realistic frog profile, soft legs, and balanced weight system allow for both walking-style retrieves and steady “chug-and-pause” presentations depending on fish behavior. Built specifically for freshwater bass fishing, it shines in high-pressure waters where subtle adjustments in hook design and body collapse can make the difference between missed strikes and landed fish.\u003c\/p\u003e","brand":"Cannon Tackle","offers":[{"title":"Bone","offer_id":48644494819584,"sku":"BHBFSWLRDSBNE","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Perch","offer_id":48644494852352,"sku":"BHBFSWLRDSCHPR","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin","offer_id":48644494885120,"sku":"BHBFSWLRDSGP","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Spring Frog","offer_id":48644494917888,"sku":"BHBFSWLRDSSPFRG","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Voodoo Black","offer_id":48644494950656,"sku":"28632342695","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/2090\/4960\/files\/berkley_swamp_lord_hollow_body_frog_bone.png?v=1780243236"},{"product_id":"berkley-power-bait-tube","title":"Berkley PowerBait Tube","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Berkley PowerBait Power Tube is a proven freshwater soft plastic designed to imitate crayfish and baitfish with a subtle, natural presentation. Featuring a hollow-body tube design with lifelike tentacles, this bait creates irresistible movement in the water while matching one of the most important forage sources for bass and other predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEngineered with Berkley’s exclusive PowerBait formula, the Power Tube releases scent and flavor that encourages fish to hold on longer, giving anglers more time to detect bites and convert strikes into solid hook-ups. Its versatile design allows it to be fished in a wide range of conditions, from shallow cover to deeper structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you are targeting smallmouth bass on rocky bottoms or largemouth bass around wood, grass, and ledges, the Power Tube is a go-to finesse and power hybrid bait that consistently produces results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Soft plastic tube bait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length Options: 2.5”, 3.5”, 4.5” (varies by model)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Tentacle flutter with hollow-body fall\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Scent: Berkley PowerBait scent and flavor formula\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Rigging Options: Tube jig, internal jig head, Texas rig, or exposed hook\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Largemouth bass, smallmouth bass, walleye, and other freshwater predators\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Cover: Rock piles, ledges, weed edges, wood, and structure\u003c\/span\u003e\u003c\/p\u003e","brand":"Cannon Tackle","offers":[{"title":"2.5\"-10pk \/ Breen Green","offer_id":48644495704320,"sku":"PBBPT25BRGR","price":6.99,"currency_code":"USD","in_stock":true},{"title":"2.5\"-10pk \/ Goby Magic","offer_id":48644495737088,"sku":"PBBPT25GMA","price":6.99,"currency_code":"USD","in_stock":true},{"title":"2.5\"-10pk \/ Green Pumpkin","offer_id":48644495769856,"sku":"PBBPT25GP","price":6.99,"currency_code":"USD","in_stock":true},{"title":"2.5\"-10pk \/ Lucky Penny","offer_id":48644495802624,"sku":"PBBPT25LKP","price":6.99,"currency_code":"USD","in_stock":true},{"title":"2.5\"-10pk \/ White","offer_id":48644495835392,"sku":"PBBPT25WH","price":6.99,"currency_code":"USD","in_stock":true},{"title":"2.5\"-10pk \/ Watermelon Red","offer_id":48644495868160,"sku":"PBBPT25WMR","price":6.99,"currency_code":"USD","in_stock":true},{"title":"3.5\"-8pk \/ Breen Green","offer_id":48644495900928,"sku":"PBBPT35BRGR","price":6.99,"currency_code":"USD","in_stock":true},{"title":"3.5\"-8pk \/ Goby Magic","offer_id":48644495933696,"sku":"PBBPT35GMA","price":6.99,"currency_code":"USD","in_stock":true},{"title":"3.5\"-8pk \/ Lucky Penny","offer_id":48644495966464,"sku":"PBBPT35GP","price":6.99,"currency_code":"USD","in_stock":false},{"title":"3.5\"-8pk \/ Watermelon Red","offer_id":48644495999232,"sku":"PBBPT35WMR","price":6.99,"currency_code":"USD","in_stock":false},{"title":"4.5\"-6pk \/ White","offer_id":48644496032000,"sku":"PBBPT45WH","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/2090\/4960\/files\/berkley_powerbait_power_tube_breen_green.png?v=1781209730"},{"product_id":"berkley-power-nymph","title":"Berkley PowerBait Power Nymph","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Berkley PowerBait Power Nymph is a finesse soft plastic designed to imitate the aquatic nymph stage of insects—one of the most natural and heavily fed-upon food sources in freshwater systems. Its lifelike shape and subtle appendages create a realistic drifting and swimming motion that triggers strikes from trout, panfish, crappie, and even bass.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEngineered with Berkley’s exclusive PowerBait scent and flavor formula, the Power Nymph encourages fish to hold on longer after biting, giving anglers more time to detect and set the hook. This makes it especially effective in clear water, pressured fisheries, and situations where fish are keyed in on small natural forage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCompact, versatile, and highly effective, the Power Nymph is a go-to finesse bait for anglers targeting everything from stocked trout to aggressive panfish and small bass.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Soft plastic nymph-style finesse bait\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: Approximately 1 inch\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Subtle fluttering legs and natural drift\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Scent: Berkley PowerBait formula\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Rigging Options: Light jig head, drop shot, split shot, or under a float\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Trout, panfish, crappie, perch, and small bass\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Presentation: Finesse drifting or slow retrieve\u003c\/span\u003e\u003c\/p\u003e","brand":"Cannon Tackle","offers":[{"title":"1\" \/ Yellow Orange","offer_id":48644496064768,"sku":"PBHPN1YEO","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/2090\/4960\/files\/berkley_powerbait_power_nymph_yellow_orange.png?v=1781210840"},{"product_id":"berkley-gulp-yellow-corn","title":"Berkley Gulp! Yellow Corn","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Berkley Gulp! Alive! Corn is a highly realistic soft bait designed to imitate natural corn kernels, one of the most effective and widely used freshwater baits for species like trout, panfish, and carp. Infused with Berkley’s powerful Gulp! scent technology, each kernel releases a strong attractant that expands the strike zone and draws fish in from a greater distance than traditional corn or live bait.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike real corn, Gulp! Alive! Corn is durable, reusable, and can be recharged by placing it back into the attractant solution, making it a long-lasting and convenient alternative for anglers. Its soft texture and realistic shape allow for natural presentations on small hooks, making it especially effective in pressured waters and stocked fisheries.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re fishing ponds, rivers, streams, or lakes, this bait is designed to consistently produce bites when fish are keyed in on small, natural forage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Soft plastic scented bait (corn imitation)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Natural drift \/ static presentation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Scent: Berkley Gulp! 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Earthworm is a highly realistic freshwater soft bait designed to imitate one of the most natural and effective food sources in the water—earthworms. Built with a lifelike segmented body and infused with Berkley’s powerful Gulp! scent technology, this bait releases strong attractants that expand the strike zone and pull fish in from a distance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike live worms, the Gulp! Earthworm is durable, easy to store, and ready to fish anytime without the mess or hassle. Its soft, flexible design allows for natural movement whether drifting in current, fished under a float, or worked slowly along the bottom.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis bait is a proven producer for trout, panfish, bass, and other freshwater species, especially in pressured waters where natural presentation and scent make the difference between bites and refusals.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003e• Type: Soft plastic scented earthworm imitation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Length: Approximately 4 inches (varies by model)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Action: Natural worm-like movement and drift\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Scent: Berkley Gulp! attractant formula\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Rigging Options: Small hooks, float rigs, split shot rigs, bottom fishing setups\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Water Type: Freshwater\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Target Species: Trout, panfish, bass, perch, and other freshwater species\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Ideal Conditions: Stocked fisheries, clear water, pressured environments, finesse presentations\u003c\/span\u003e\u003c\/p\u003e","brand":"Cannon Tackle","offers":[{"title":"Default Title","offer_id":48644498555136,"sku":"28632141243","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/2090\/4960\/files\/berkleygulpearthworm.png?v=1781211587"},{"product_id":"berkley-gulp-maggots","title":"Berkley Gulp! 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